Seoul semiconductor recently announced that it has supplied wicopbi color (2-in-1) LED products to 2020 Audi A4 for daytime running lights and turn signals in the headlamp part.
The lighting information of id.4 is released on the official website of Volkswagen. The new car provides the lighting solution of the first pure electric SUV, equipped with matrix LED, headlights that can say hello before starting, and 3D LED tail lights.
Lamp is one of the key parts of automobile integrating lighting, information exchange and appearance beautification. It has an important impact on the practicability, safety and appearance of automobile.
Klaus zyciora, head of Volkswagen Group Design and former head of Volkswagen brand design, also said, "light plays an important role, especially for electric vehicles. It represents energy and electricity, as well as warmth and safety. Light is the perfect symbol of future mobility."
As the market warms up, automobile lighting becomes a new driving force
As the upstream industry of the automobile industry, the periodicity of automobile lighting is synchronized with that of the automobile industry. Novel coronavirus pneumonia affected the production and sales of China's auto industry in the first quarter, and the market began to pick up after the second quarter.
According to the data released by China Automobile Industry Association, China's automobile production and sales showed double-digit growth year-on-year in May this year. This is also the first time to achieve double-digit growth since it stopped falling and rebounded in April this year.
The automobile sales market gradually recovered, which also led to the recovery of LED automobile lighting market to a certain extent. According to the prediction of LED Research Institute of advanced industry and Research (GGII), with the gradual penetration of LED automotive lighting in middle-end models, the scale of China's LED automotive lighting market is expected to exceed 42.5 billion yuan in 2020.
Based on the obvious recovery of the automotive lighting market, at present, most manufacturers engaged in automotive lighting related businesses have achieved steady growth or turned losses into profits. According to the observation of senior engineering led, yioptoelectronics, Liqing, Seoul semiconductor, Jingke electronics, Hongli Zhihui and other domestic and foreign enterprises have publicly expressed their optimism about the automotive lighting market.
According to Ye Yinfu, chairman of yioptoelectronics, "automotive LED will become a new niche market and play a driving force for operation and growth." relevant people from Seoul semiconductor also put forward that "in the future, we will further devote ourselves to the research and development of driving lamp LED technology."
As early as 2004, Hongli Zhihui began to layout the automotive market and automotive products. Over the years, it has always been optimistic about the prospect of the automotive lighting market and established the automotive lighting division. In September 2019, it also signed a strategic cooperation agreement with European lighting brand tungsram in Budapest, Hungary, to jointly explore the global automotive lighting market.
In order to realize the vision of building a national brand of domestic automotive LED, Hongli Zhihui established an automotive semiconductor technology branch in Guangzhou on July 1, 2020.
According to Liu Xinguo, head of the lamp section of Hongli Zhihui group, "the localization trend of auto parts is becoming more and more obvious, and more and more independent brands will emerge. I believe that the automotive semiconductor technology branch has the opportunity to be a leading brand of automotive lighting semiconductors in China."
Intelligent LED lamps become the future development trend
Although the automotive lighting market space can be expected, LED automotive lighting will not only maintain rapid growth, but also lead to more enterprises pouring into the layout, thus intensifying the competition in the industry.
Under the background of increasingly fierce industry competition, how to quickly seize more market share has become an urgent problem for LED lamp enterprises.
In February this year, 11 national ministries and commissions, including the national development and Reform Commission and the Ministry of industry and information technology, jointly issued the intelligent vehicle innovation and development strategy, which promoted the development of intelligent vehicles to a strategic level.
With the advent of the era of intelligent automobile, driven by new light source technologies such as LED, OLED and laser, intelligent lamp technologies such as matrix LED, AFS, ADB and pixel imaging emerge one after another, promoting the upgrading of automobile lamps to electronic and intelligent.
Dr. Qi Dongsheng, R & D director of OSRAM continental lighting controller in China, said in an exclusive interview with Gaogong led, "now car lighting is not just considering brightness and other factors, but consumers' feelings are the most important."
As the head enterprise of enterprise lighting, OSRAM, after paying attention to this change trend, regarded energy efficiency, personalization, intelligence, customization and safety as the development direction of automotive lighting, and launched the intelligent lamp projection solution, which took into account entertainment, function and safety, so as to bring consumers a new driving experience.
In order to comply with the intelligent trend, yioptoelectronics also aims at intelligent innovation and R & D, and has successively launched a variety of products, such as mini tail lamp, smart multi array tail lamp and the latest fish scale graphic car tail lamp.
At the 28th Guangzhou Expo, which just ended, Jingke electronics also grandly displayed its vehicle specification light source, LED intelligent lamp module, LED intelligent lamp and other products.
Guoxing optoelectronics also plans to invest 1.9 billion yuan to build Guoxing optoelectronics Geely Industrial Park project, which is mainly used to build R & D and production sites, advanced LED packaging and application production lines, including the field of intelligent lamps.
In order to actively respond to the national intelligent vehicle development strategy, LED lamp manufacturer Xingyu Co., Ltd. plans to issue convertible bonds with a total amount of no more than RMB 1.5 billion for the construction of Intelligent Manufacturing Industrial Park.
Taichang Lianjia also clearly pointed out that "in the future, the company will continue to develop intelligent LED automobile headlights."
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